Starting to Build Coaching Culture: First Steps

Updated: Oct 3, 2019


Now that you have had time to consider the three key principles to coaching culture, let’s look at the first steps to put this into action.

Step One: Be clear about your vision of success.

What are your criteria, goals and aspirations for a high-performance coaching culture in your organisation? What does that mean for you? What might be some characteristics of such a culture? For this, you could draw upon some of the work undertaken by the International Coach Federation (ICF) and the Human Capital Institute (HCI) in their research into coaching culture. Since 2014, ICF and HCI have partnered annually to explore the characteristics of strong coaching cultures and how organisations use coaching to achieve strategic objectives.

They define organisations with strong coaching cultures as those that meet at least five of the following criteria:

  • Strongly/somewhat agree that employees value coaching

  • Strongly/somewhat agree that senior executives value coaching

  • Managers/leaders (and/or internal coaches) received accredited coach-specific training

  • Coaching is a fixture in the organisation with a dedicated line item in the budget

  • All employees in the organisation have equal access to receive coaching from a professional coach practitioner

  • All three coaching modalities (internal coach practitioner, external coach practitioner and managers/leaders using coaching skills) are present in the organisation

For a closer look at these criteria and Steps Two and Three, sign up to receive this full series directly to your inbox. I want to help you bring coaching into your organisation in a way that truly makes a positive difference and is done by developing a strategy that is just right for you, your people and your business.

Tracy Sinclair has more than 20 years' experience in leadership development, and she currently works with managers and leaders to develop their coaching capability as a core leadership competence. Tracy also specialises in working with a wide range of organisations to support the development of coaching cultures.

A Professional Certified Coach (PCC), Tracy is dedicated to the development of the coaching profession and the coaching community. She works as an international Corporate Executive and Board Level Coach, and she has served on the International Coach Federation Global Board of Directors since 2016, in a variety of positions including Treasurer, Global Chair and currently as Immediate Past Chair.

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