Judy's testimonial is a great example of what can happen when coaching is used proactively in an organisation. Judy was skeptical of coaching at first, believing it was reserved for people who were deficient or struggling in some way. As a high performer in her role, Judy hardly fit that description. At the encouragement of her vice president at the time, Judy began working with an ICF-credentialed coach.
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Coaching gave Judy an opportunity for self-reflection and development that she didn't even know she needed. Because of coaching, Judy was able to become more aligned with her values, invest in her own self-care, and take on a new, even larger role in her organisation.
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